Toasted Whole Wheat Flakes with Sweet RaisinsOur cereals are made from simple ingredients, simply made. We cook whole wheat berries with salt and a touch of barley malt to enhance the sweetness of the whole grains and steam them until soft. Next we roll them into flakes and oven-toast them for a cereal that's sweetened with plump sun-ripened raisins. That's the way we've been making our Raisin Bran since 1926.Our traditional method preserves the shape and flavor of the whole grains. Each serving has 8 grams of fiber.Skinner's has been a family favorite since 1926.