Cools anti-brass. New. With shine serum. Up to 8 weeks of fade-defying color. Fade-defying color + shine system. Rich luminous conditioning colorant. Level 3. Permanent. Haircolor can cause an allergic reaction. Experience Preference, our true gold standard of beautiful color and shine. Preference's Superior Fade-Defying Color and Shine System creates a rich, long-lasting color spectrum - now with an ultra-cool trilogy of blue, iris and silver reflects that work to help neutralize and prevent orange undertones from resurfacing. From root to tip, color is kept luminous and glacially chic. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective Care Supreme Conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first day color vibrancy and provides silky, resilient hair. This Kit Contains: Color optimizing creme, color gel, care supreme multi-dose conditioner (6 weekly treatments), superior colorist gloves, pro-precise applicator, insert. Questions? Need shade advice? Contact the experts at L'Oreal Consumer Care Center 1-800-631-7358 or visit www.lorealparis.com. Because youre worth it. Shade Guide: 5C is a luminous, medium brown with ultra-cool reflects to help neutralize and prevent red and orange undertones from resurfacing. Made in Mexico.