Naturally flavored. No artificial flavors or certified synthetic colors. Per 1 Packet Serving: 160 calories; 0 g sat fat (0% DV); 260 mg sodium (11% DV); 12 g total sugars. 100% Whole Grain: 29 g or more per serving. 100% of the grain is whole grain. WholeGrainCouncil.org. Contains 29 g whole grain per serving. USDA recommends 48 g or more whole grain daily. Smart for your heart (Soluble fiber from oatmeal, as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease. A serving of this whole grain oat cereal supplies 1 gram of the 3 grams of soluble fiber from rolled oats necessary per day to have this). No certified synthethic colors. Good source of 8 vitamin and minerals. See bottom panel for the relationship between saturated fat, cholesterol and heart disease. SE Grocers has everything you could want at a price to suit your wallet. Everyday products you can trust-all in one place. WholeGrainsCouncil.org. We Would Like to Hear from You: Your satisfaction matters, and we hope you'll share your thoughts with us. Either call us at 1.866.946.6349 or let us know at your local store. Packed in USA.