44 loads (Contains 44 loads as measured to bar 1 on cap). Cleans. Freshens. Whitens. Brightens. Plus more long-lasting freshness (vs Base Tide). Contains no phosphate. www.tide.com. www.tide.ca. Questions? 1-800-879-8433. Visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.